#BBCtrending: How did one political hashtag dominate the week in Britain?
A political slogan calling for the ousting of the Prime Minister David Cameron has been shared on Twitter more than 400,000 times in five days. How did that happen?
It started when two ardent Labour Party supporters got talking on Twitter, and came up with a plan to try to get everyone else talking too. Users called "Gail" and "Jon Swindon" urged their followers - 5,000 in all - to join them tweeting #CameronMustGo, stating their reasons why, on Saturday 22 November at 6pm. Five days later, the slogan's been tweeted more than 400,000 times and today is the top UK trend on Twitter. Users with many followers, such as musician Brian May and former Labour Deputy Prime Minister John Prescott, have used the hashtag.
"It's not about forcing Cameron to resign," Gail, 33, told BBC Trending. She didn't want to give the BBC her full name but describes herself as a "lefty person of Northern origin" on Twitter. Rather, she says, it's about enabling people to talk about their views and experiences. "We know a lot of people who are frustrated with politics and they feel they don't have a voice. Social media is our space."
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